Image Compression Best Practices for SEO Teams
Compression is not just a dev task. SEO teams should own policy and monitor outcomes across templates.
Policy baseline
- Set target file-size ranges by template.
- Use one approved quality floor for brand-critical assets.
- Standardize output format policy (WebP first).
- Track speed and crawl-impact monthly.
Content ops alignment
Train editors on dimension constraints and upload governance. This prevents oversized media from entering the pipeline.
Monitoring stack
Review Core Web Vitals pages with high impressions and low CTR. Image-heavy pages often show largest wins after compression cleanup.